Copyright And Legal Information .................... 2
About The Author ................................... 5
Introduction ....................................... 6
Why Sell On eBay? .................................. 9
Setting Up Your eBay Account ....................... 9
Upgrading An EBay Account To A Selling Account .... 12
Creating Your First Listing. ...................... 14
Researching Your Item On eBay ..................... 15
Planning Your Auction ............................. 22
Determining The Opening Bid Amount ................ 23
A Note About Price Guides.......................... 23
Deciding On A Reserve Price ....................... 27
Is Buy It Now A Good Idea? ........................ 32
How Long Should Your Auction Run? ................. 34
Using Listing Upgrades To Increase Your Item's        
Visibility ........................................ 37
Determining Shipping Costs ........................ 40
Will You Ship Internationally? .................... 45
Selecting Payment Options ......................... 49
Specifying Payment Instructions And Your Return Policy
................................................... 54
Using Photos In Your Auctions ..................... 57
Taking Quality Pictures ........................... 59
Transferring Images From Camera To Computer ....... 67
Editing Your Pictures ............................. 68
Image Hosting Options ............................. 77
Transferring Images To The Web .................... 83
Calling Images Into Your Auctions ................. 90
Building Your Auction Template .................... 92
HTML Tags Explained ............................... 96
Adding A Link To Your Other Auctions. ............. 98
Other HTML Tags You Can Use. ...................... 99
Writing Your Auction Description ................. 101
Putting It All Together .......................... 104
Answering Questions During Your Auction. ......... 106
Modifying Or Adding To Your Auction Description .. 108
After The Auction ................................ 109
Printing Tracking Sheets ......................... 110
Identifying Buyers With Multiple Items. .......... 112
Packing items. ................................... 113
Computing Totals ................................. 114
Emailing Buyers .................................. 117
Tracking Payments ................................ 120
Shipping Packages ................................ 122
Following Up With Non Paying Bidders ............. 123
Dealing With Buyer Complaints .................... 125
Leaving Feedback ................................. 128
When To Leave Feedback............................ 129
How To Maximize Your Feedback..................... 129
Protecting Your Feedback Rating................... 131
Afterword ........................................ 132
Your Action Plan ................................. 133
Attending The Bonus Web Conference ............... 134